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California Born

Look Good,
Feel Good
Do Good.

Effortless, all-day style consciously crafted in California

Look Good,
Feel Good
Do Good.

Effortless, all-day style consciously crafted in California

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Free shipping on US orders + $50

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The Beach Day Bundle

The same three-step routine we use at our salon for effortlessly chic California locks.

  • Hang Loose Detangler
  • California Surf Spray
  • Days of Dirt

Your feedback helps us get it right

Conditioner
Conditioner

This is a great product! I've looked a long time for something like this! The before and after is unbelievable. Love it. Worth every penny!
—Jeff

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Sam
Author details

Best hair cream. It's light, leaves hair feeling soft, and smells good. Tames my wavy hair-creating soft long natural waves. No crunch, clumps, or sticky feeling. No need for other products. Bonus

- the creator is a good person that gives back to the community. Highly recommend.
—Sam

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Giacomo
Author details

If you can bottle up California, these products are what you get. The coconut scent and perfect texture have made these a staple of my hair care routine. My girlfriend has started using it too - I had to buy her her own!
—Giacomo

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Jeff
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Add authentic testimonials of your customers talking about your products or brand in their own words, so that future customers can identify with them and their needs. Testimonials provide social proof and build trust with customers. By reading about the positive experiences of other customers, potential customers are more likely to take the next step and to buy from you. What's more, customer testimonials are high-quality content that is relevant to your target audience, so they can help to boost your SEO.

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Taylor
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These are some of the best hair products I have ever used. First off I have very thick hair that gets wavy if not tamed and hard to keep in place without a really strong product. I like a matte non-greasy look on my hair with low shine for my normal day-to-day wear and this is EXACTLY what these products delivered for me.
—Taylor

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Author name
Author details

I really can't explain how great Days of Dirt is. I've tried so many products over the years but this one really hit a sweet spot. Ended up recommending it to my barber who stocked up on his own. 10/10 recommend.
—Max

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Max
Author details

Hadn't heard of the brand before but decided to give a try and trust me, I was not disappointed.

Feels like something I would pay 2x as much for.

Jason and his team really seem to have cracked the code when it comes to hair care.
—Gabrielle

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Gabrielle
Author details
Ease & Style

Our Products Applies easily, hold all day and look great

Founder Formulated

Founder formulated & salon tested

Sustainable Packaging

We always try to keep it green in all our choices.

We Give Back

Proceeds go to get people of the streets and back on their feet

Your hair can change your life.