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About the product

Description Plus

Inspired by Jason Schneidman’s childhood at the beach, our Styling Paste provides an unbeatable texture that promotes volume and thickness, with a perfect balance of matte and shine.

Developed for his celebrity clientele over the course of a decade, California Born Styling Paste has become a staple of everyman’s hair care routine. Coming in a 2oz size, the paste’s nostalgic scent is an ode to the surf wax and suntan lotion from our days spent at the beach, all while eliminating frizz and making dull hair look alive again.

Packing uses 100% recycled ocean bound plastic. 

Proudly made in America.

Foundation: Part of the proceeds goes to help get people off the streets and break addictions to drugs and alcohol.

How to use Plus

1. Let your hair air dry
2. Apply a dime size amount into middle of your hand
3. Heat it up completely until there’s no clumps
4. Work it into the hair all over (not just in the front)

Ingredients Plus

Water (Aqua), Cetearyl Alcohol, Petrolatum, Lanolin Wax, Lanolin, Steareth-20, Acrylates/Beheneth-25 Methacrylate Copolymer, VP/VA Copolymer, Propylene Glycol, Glycerin, Acrylates Copolymer, PEG-8 Beeswax, ^ Beeswax, Fragrance (Parfum), PVP, Phenoxyethanol, Aminomethyl Propanol, PEG-40 Hydrogenated Castor Oil, DMDM Hydantoin, PEG-45M, Propanediol, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Ozokerite Wax, Iodopropynyl Butylcarbamate, Camellia Sinensis (Green Tea) Leaf Extract, Ceteareth- 25, Jojoba Esters, Acacia Decurrens (Mimosa) Flower Wax, Helianthus Annuus (Sunflower) Seed Wax, Polyglycerin-3

What Sets Us Apart.

California Born started with a simple but powerful idea: to deliver effortless, all-natural California style without the hassle.

Ease & Style

Our Products Applies easily, hold all day and look great

Founder Formulated

Founder formulated & salon tested

Sustainable

We always try to keep it green in all our choices

We Give Back

Proceeds go to get people of the streets and back on their feet

Your hair can change your life.