Inspired by Jason Schneidman’s childhood at the beach, our Styling Paste provides an unbeatable texture that promotes volume and thickness, with a perfect balance of matte and shine.
Developed for his celebrity clientele over the course of a decade, California Born Styling Paste has become a staple of everyman’s hair care routine. Coming in a 2oz size, the paste’s nostalgic scent is an ode to the surf wax and suntan lotion from our days spent at the beach, all while eliminating frizz and making dull hair look alive again.
Packing uses 100% recycled ocean bound plastic.
Proudly made in America.
Foundation: Part of the proceeds goes to help get people off the streets and break addictions to drugs and alcohol.
Inspired by Jason Schneidman’s childhood at the beach, our Styling Paste provides an unbeatable texture that promotes volume and thickness, with a perfect balance of matte and shine.
Developed for his celebrity clientele over the course of a decade, California Born Styling Paste has become a staple of everyman’s hair care routine. Coming in a 2oz size, the paste’s nostalgic scent is an ode to the surf wax and suntan lotion from our days spent at the beach, all while eliminating frizz and making dull hair look alive again.
Packing uses 100% recycled ocean bound plastic.
Proudly made in America.
Foundation: Part of the proceeds goes to help get people off the streets and break addictions to drugs and alcohol.
Overall rating: 4.9430895 / 5 from 123 reviews.
This styling paste offers a unique texture that enhances volume and thickness, balancing matte and shine. Its nostalgic scent and eco-friendly packaging make it a standout choice for those seeking to eliminate frizz and revitalize dull hair. The product's proceeds support a meaningful cause, adding value beyond its hair care benefits.
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"Best product I’ve used on my hair for my 53 years on this planet, and trust me when I tell you I’ve been loyal to high-end brands through my years. It smell like the beach, holds perfectly, and leaves a natural look! Grt product, can’t wait to stock up when I’m on west coast next month."
"Product goes on easy and smells great. I like the feel and the texture it leaves."
"Best hair product I've ever had. I've never looked so amazing."
"Love this stuff, never greasy or crunchy, just a good hold that looks natural"
"Best products on the market. My go to is detangler, Day's of Dirt and then a little styling paste. Highly recommend California Born products"
"As someone with thick, slightly wavy hair, it has been a challenge to find the right product for my hair to hold it back and style it without my hair looking like a hard shell. The Styling Paste from Califronia born has been a boon for my hair styling as not only does it hold my hair in place with just the right amount of give, it has a rather nice smell, is smooth to apply, styles my hair super well, and is also very easy to wash out. I have burned through about 5 tubs of the Paste this past year and each has been a treat to use."
"Love the consistency!"
"Been growing out my hair and was in that weird phase. The paste helped manage the awkwardness of it until it gets a lil longer."
"Love this! Only paste I use! Holds firm without feeling heavy or greasy!"
"Great product"
Our Products Applies easily, hold all day and look great
Founder formulated & salon tested
We always try to keep it green in all our choices
Proceeds go to get people of the streets and back on their feet
