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California Born

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Look Good,
Feel Good
Do Good.

Effortless, all-day style consciously crafted in California

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Look Good,
Feel Good
Do Good.

Effortless, all-day style consciously crafted in California

Shop Now
Shipping box

Free shipping on US orders + $65

What’s new

Westside Collection Westside Collection
Save $40.00
Save $40.00
Westside CollectionStyling
$125.00
$165.00
-24%
Full Styling Kit Full Styling Kit
Save $25.00
Save $25.00
Full Styling KitStyling
$90.00
$115.00
-22%
Shampoo & Conditioner Shampoo & Conditioner
Save $10.00
Save $10.00
Shampoo & Conditioner
$40.00
$50.00
-20%
Days of Dirt + Surf Styling Spray Days of Dirt + Surf Styling Spray
Save $10.00
Save $10.00
Days of Dirt + Surf Styling Spray
$55.00
$65.00
-15%
Days of Dirt Days of Dirt
Best Seller
Best Seller
Days of DirtStyling
$35.00
Styling Paste Styling Paste
Styling PasteStyling
$25.00
Days of Dirt + Styling Paste Days of Dirt + Styling Paste
Save $10.00
Save $10.00
Days of Dirt + Styling Paste
$50.00
$60.00
-17%
California Surf Spray California Surf Spray
California Surf SprayStyling
$30.00
The Beach Day Bundle The Beach Day Bundle
Save $15.00
Save $15.00
The Beach Day BundleStyling
$75.00
$90.00
-17%
Hang Loose Detangler
Hang Loose DetanglerStyling
$25.00
Conditioner Conditioner
ConditionerHair Products
$25.00
Shampoo Shampoo
ShampooHair Products
$25.00
Days of Dirt + Detangler Days of Dirt + Detangler
Save $10.00
Save $10.00
Days of Dirt + Detangler
$50.00
$60.00
-17%
Days of Dirt + Shampoo & Conditioner Days of Dirt + Shampoo & Conditioner
Save $15.00
Save $15.00
Days of Dirt + Shampoo & Conditioner
$70.00
$85.00
-18%
SUBSCRIBE + SAVE 25%

The Beach Day Bundle

The same three-step routine we use at our salon for effortlessly chic California locks.

  • Hang Loose Detangler
  • California Surf Spray
  • Days of Dirt
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Your feedback helps us get it right

Conditioner
Conditioner

This is a great product! I've looked a long time for something like this! The before and after is unbelievable. Love it. Worth every penny!
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Sam

These products quickly became my go to for many reasons. I have wavy hair that is difficult to tame and these products help give me the control I want, without hardening my hair. I also really like the healthy look and shine the products give my hair. Overall they fits my needs and surpassed my expectations!
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Andrew
Days of Dirt
Days of Dirt

Boy, does my hair love this stuff! And the smell is light and inoffensive. It helped my bangs enough for me to want to get them trimmed instead of growing them out right away.
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Lizzy
Days of Dirt
Days of Dirt

I went through several products before this one, but I was never able to get the look I was going for until I tried Days of Dirt.
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Danielle

These are some of the best hair products I have ever used. First off I have very thick hair that gets wavy if not tamed and hard to keep in place without a really strong product. I like a matte non-greasy look on my hair with low shine for my normal day-to-day wear and this is EXACTLY what these products delivered for me.
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Tyler

I really can't explain how great Days of Dirt is. I've tried so many products over the years but this one really hit a sweet spot. Ended up recommending it to my barber who stocked up on his own. 10/10 recommend.
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Max

Best hair cream. It's light, leaves hair feeling soft, and smells good. Tames my wavy hair-creating soft long natural waves. No crunch, clumps, or sticky feeling. No need for other products. Bonus

- the creator is a good person that gives back to the community. Highly recommend.
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Giacomo

If you can bottle up California, these products are what you get. The coconut scent and perfect texture have made these a staple of my hair care routine. My girlfriend has started using it too - I had to buy her her own!
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Jeff

Hadn't heard of the brand before but decided to give a try and trust me, I was not disappointed.

Feels like something I would pay 2x as much for.

Jason and his team really seem to have cracked the code when it comes to hair care.
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Gabrielle

This isn’t just for the dudes. I am a woman with medium length hair that is fine but thick, and it usually requires a flat iron after washing and drying, no matter what I do. And then it starts poofing up if there’s even a hint of humidity in the air. I’ve tried balms and oils, to middling success. This stuff is kind of a miracle. I’ve used it on wet hair and dry hair and it works both ways. It controls the poof without leaving my hair limp or pasty. It leaves my hair looking healthy and shiny. It also smells nice without being overwhelming. Everything is great and I don’t have to resort to tying my hair back to keep it under control.
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Jessica
Ease & Style

Our Products Applies easily, hold all day and look great

Founder Formulated

Founder formulated & salon tested

Sustainability Minded

We work to keep it green and always growing to do better.

We Give Back

Proceeds go to get people off the streets and back on their feet

Your hair can change your life.