I really enjoy the California
"I really enjoy the California Born paste it makes my hair look more natural messy look than any other product I have used before."
Inspired by Jason Schneidman’s childhood at the beach, our Styling Paste provides an unbeatable texture that promotes volume and thickness, with a perfect balance of matte and shine.
Developed for his celebrity clientele over the course of a decade, California Born Styling Paste has become a staple of everyman’s hair care routine. Coming in a 2oz size, the paste’s nostalgic scent is an ode to the surf wax and suntan lotion from our days spent at the beach, all while eliminating frizz and making dull hair look alive again.
Packing uses 100% recycled ocean bound plastic.
Proudly made in America.
Foundation: Part of the proceeds goes to help get people off the streets and break addictions to drugs and alcohol.
Inspired by Jason Schneidman’s childhood at the beach, our Styling Paste provides an unbeatable texture that promotes volume and thickness, with a perfect balance of matte and shine.
Developed for his celebrity clientele over the course of a decade, California Born Styling Paste has become a staple of everyman’s hair care routine. Coming in a 2oz size, the paste’s nostalgic scent is an ode to the surf wax and suntan lotion from our days spent at the beach, all while eliminating frizz and making dull hair look alive again.
Packing uses 100% recycled ocean bound plastic.
Proudly made in America.
Foundation: Part of the proceeds goes to help get people off the streets and break addictions to drugs and alcohol.
Overall rating: 4.9432626 / 5 from 141 reviews.
The Styling Paste offers a natural look and feel, with a great hold that feels light in the hair. Its texture is praised for being wonderful and aromatic, and it has a nostalgic scent reminiscent of the beach. Opinions vary on the feel, with some finding it greasy and long-lasting.
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"I really enjoy the California Born paste it makes my hair look more natural messy look than any other product I have used before."
"Best product I’ve used on my hair for my 53 years on this planet, and trust me when I tell you I’ve been loyal to high-end brands through my years. It smell like the beach, holds perfectly, and leaves a natural look! Grt product, can’t wait to stock up when I’m on west coast next month."
"This stuff is great. It’s the perfect balance of hold with natural feel and look. Definitely a keeper."
"This stuff really works super well for making a wavy flow out of straight hair. Highly recommend over other products, the styling gel especially is awesome."
"Glad I came across your product. Works just right for my hair. Being a Native Californian now living in Montana, I'm very happy to support a California product. Wishing you continued success."
"This paste delivers the kind of look that makes you want to scream at the sky, jump out of a plane without a parachute, and paddle out into a fifty-year storm. Bodhi would approve. Vaya con Dios. ""
"This stuff is AMAZING! If I only knew about it sooner. Gives my hair a really natural look. I’m hooked 🤙"
"Smooths out the air leaving it with a great texture and medium hold."
"Nice, medium hold and it washes out easily the next day."
"Very good paste!"