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About the product

Description Plus

Inspired by Jason Schneidman’s childhood at the beach, our Styling Paste provides an unbeatable texture that promotes volume and thickness, with a perfect balance of matte and shine.

Developed for his celebrity clientele over the course of a decade, California Born Styling Paste has become a staple of everyman’s hair care routine. Coming in a 2oz size, the paste’s nostalgic scent is an ode to the surf wax and suntan lotion from our days spent at the beach, all while eliminating frizz and making dull hair look alive again.

Packing uses 100% recycled ocean bound plastic. 

Proudly made in America.

Foundation: Part of the proceeds goes to help get people off the streets and break addictions to drugs and alcohol.

How to use Plus

1. Let your hair air dry
2. Apply a dime size amount into middle of your hand
3. Heat it up completely until there’s no clumps
4. Work it into the hair all over (not just in the front)

Ingredients Plus

Water (Aqua), Cetearyl Alcohol, Petrolatum, Lanolin Wax, Lanolin, Steareth-20, Acrylates/Beheneth-25 Methacrylate Copolymer, VP/VA Copolymer, Propylene Glycol, Glycerin, Acrylates Copolymer, PEG-8 Beeswax, ^ Beeswax, Fragrance (Parfum), PVP, Phenoxyethanol, Aminomethyl Propanol, PEG-40 Hydrogenated Castor Oil, DMDM Hydantoin, PEG-45M, Propanediol, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Ozokerite Wax, Iodopropynyl Butylcarbamate, Camellia Sinensis (Green Tea) Leaf Extract, Ceteareth- 25, Jojoba Esters, Acacia Decurrens (Mimosa) Flower Wax, Helianthus Annuus (Sunflower) Seed Wax, Polyglycerin-3

Overall rating: 4.9432626 / 5 from 141 reviews.

AI Generated Review Summary

The Styling Paste offers a natural look and feel, with a great hold that feels light in the hair. Its texture is praised for being wonderful and aromatic, and it has a nostalgic scent reminiscent of the beach. Opinions vary on the feel, with some finding it greasy and long-lasting.

Summary topics

  • Product Scent (6%): Customers expressed appreciation for the great scent of the Styling Paste from California Born.
  • Natural Look (5%): It was reported by customers that using this product makes their hair look natural and gives a really natural look.
  • Hair Flexibility (18%): Many customers brought up that this hair product is the best they have ever used, praising its flexibility and ability to move.
  • Product Texture (7%): It was reported by customers that the texture of the product is great and leaves a wonderful aroma.
  • Product Hold (18%): A significant number of customers brought up that the product has a great hold and feels light in their hair.

Review topics: [].

Review highlights

  • "Love the texture, ability to style wet or dry hair." — Stephen L.
  • "Love the hold, the texture, and it has a wonderful aroma." — Christopher D.
  • "The hold is great and leaves your hair feeling soft and not hard." — Armando U.

Reviews

I really enjoy the California

"I really enjoy the California Born paste it makes my hair look more natural messy look than any other product I have used before."

— Jarrod J. (5/5)

Best product I’ve used on

"Best product I’ve used on my hair for my 53 years on this planet, and trust me when I tell you I’ve been loyal to high-end brands through my years. It smell like the beach, holds perfectly, and leaves a natural look! Grt product, can’t wait to stock up when I’m on west coast next month."

— Gerard S. (5/5)

This stuff is great. It’s

"This stuff is great. It’s the perfect balance of hold with natural feel and look. Definitely a keeper."

— Matthew H. (5/5)

This stuff really works super

"This stuff really works super well for making a wavy flow out of straight hair. Highly recommend over other products, the styling gel especially is awesome."

— Bryan G. (5/5)

Glad I came across your

"Glad I came across your product. Works just right for my hair. Being a Native Californian now living in Montana, I'm very happy to support a California product. Wishing you continued success."

— Phillip A. (5/5)

This paste delivers the kind

"This paste delivers the kind of look that makes you want to scream at the sky, jump out of a plane without a parachute, and paddle out into a fifty-year storm. Bodhi would approve. Vaya con Dios. ""

— Scott M. (5/5)

This stuff is AMAZING! If

"This stuff is AMAZING! If I only knew about it sooner. Gives my hair a really natural look. I’m hooked 🤙"

— Timothy W. (5/5)

Smooths out the air leaving

"Smooths out the air leaving it with a great texture and medium hold."

— Ian F. (5/5)

Nice, medium hold and it

"Nice, medium hold and it washes out easily the next day."

— Steve C. (5/5)

Very good paste!

"Very good paste!"

— Sarah G. (5/5)

Q&A

What Sets Us Apart.

California Born started with a simple but powerful idea: to deliver effortless California style without the hassle.

Ease & Style

Our Products Applies easily, hold all day and look great

Founder Formulated

Founder formulated & salon tested

Sustainable

We always try to keep it green in all our choices

We Give Back

Proceeds go to get people of the streets and back on their feet

Your hair can change your life.