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About the product

Description Plus

Shampoo

A simple and effective sulfate-free shampoo that sheds unnecessary chemicals and formulas to focus on providing a deep cleansing and moisturizing treatment for all types of hair.

Originally developed by celebrity groomer, Jason Schneidman, after being routinely disappointed in the effectiveness of salon-quality products, our color-safe 11.15oz shampoo is a go-to for all our shop clients. With a beachy, coconut scent, our shampoo is the perfect addition to both men and women’s shower routines.

Proudly Made in America.

How to use it:

  • Apply a quarter-sized amount to wet hair in the shower
  • Lather, rinse, repeat
  • You already know how to use shampoo

Conditioner

Developed for a celebrity clientele, our conditioner takes damaged hair into consideration with a proprietary blend of deep moisturizing ingredients.

Being both sulfate-free and color-safe, this 11.15oz conditioner weaves in a beachy coconut scent as it leaves your hair healthier and silkier. Time and time again, our clients and customers say they notice a major improvement from all other conditioners.

Proudly Made in America.

How to use it:

  • Apply a quarter-sized amount to wet hair after using shampoo
  • Let it sit for 3-5 minutes
  • Wash out the conditioner and enjoy

Foundation, part of the proceeds goes to help get people off the streets and break addictions to drugs and alcohol.

How to use Plus

See individual product pages for specific use instructions.

Ingredients Plus

Overall rating: 5.0 / 5 from 77 reviews.

AI Generated Review Summary

This shampoo and conditioner bundle offers a sulfate-free, color-safe formula that deeply cleanses and moisturizes hair, leaving it feeling clean, soft, and healthy. The products are made in America and have a fresh coconut scent, with a portion of proceeds supporting addiction recovery efforts.

Summary topics

  • Scent (13%): Customers raved about the smell, describing it as coconutty, fresh, and incredible.
  • Hair Feel (8%): Customers keep praising how this product makes their hair feel clean, soft, and healthy.

Review topics: [].

Review highlights

  • "It has my hair feeling really nice and soft throughout the day."Jamil V.
  • "My hair actually feels so clean and soft after I use it."Julie K.
  • "Smells great and makes my hair feel so healthy!"Shawna M.

Reviews

This is my daily shampoo

"This is my daily shampoo and conditioner and my life is not right without them as part of my routine. They both have an amazing coconut smell and make your hair feel refreshing and well cared for. I have been using them now for about 7 months combined with the spray and they have made a big difference my hair look and feel. Love these products."

Michael P. (5/5)

After watching a reel of

"After watching a reel of young guys getting the Day of Dust in their hair and the real time transformation I ordered a bottle. I am obsessed with this texture powder! Works in young men and on silver haired women too!!!! So I decided to try the shampoos and conditioner and I like them equally! Really great products."

Denise S. (5/5)

Love the products! Truly a

"Love the products! Truly a product that levels up my hair whether fresh out of the shower, or during the “Days of Dirt”! Plus the owner has a kick ass name! 😜😎"

Jase M. (5/5)

Love, Love, Love!

"I recently purchased this bundle as I have been using Days of Dirt for some time. This shampoo/conditioner is amazing and leaves my hair shiny and clean, but like the beach! Perfect!"

jana t. (5/5)

Love it!!!

"Love it!!!"

Martin P. (5/5)

Only product I’ve ever used

"Only product I’ve ever used that I will continue indefinitely using"

charles l. (5/5)

I love this stuff! I’m

"I love this stuff! I’m very picky about my hair products and I found this to be the best one I’ve used. Left my hair feeling great!"

David A. (5/5)

Great combo

"Leaves my hair feeling great and feeling nourished"

NOE M. (5/5)

I have the shampoo and

"I have the shampoo and conditioner… absolutely love it !"

Mike L. (5/5)

I live in California. Now

"I live in California. Now I get to look like a Californian. Love this product!"

Patric G. (5/5)

Q&A

What Sets Us Apart.

California Born started with a simple but powerful idea: to deliver effortless, all-natural California style without the hassle.

Ease & Style

Our Products Applies easily, hold all day and look great

Founder Formulated

Founder formulated & salon tested

Sustainable

We always try to keep it green in all our choices

We Give Back

Proceeds go to get people of the streets and back on their feet

Your hair can change your life.