Skip to content
Chevron Chevron

California Born

Look Good,
Feel Good
Do Good.

Effortless, all-day style consciously crafted in California

Look Good,
Feel Good
Do Good.

Effortless, all-day style consciously crafted in California

Shipping box

Free shipping on US orders + $50

What’s new

SUBSCRIBE + SAVE 25%

The Beach Day Bundle

The same three-step routine we use at our salon for effortlessly chic California locks.

  • Hang Loose Detangler
  • California Surf Spray
  • Days of Dirt

Your feedback helps us get it right

Conditioner
Conditioner

This is a great product! I've looked a long time for something like this! The before and after is unbelievable. Love it. Worth every penny!
—Jeff

Quote
Sam

Best hair cream. It's light, leaves hair feeling soft, and smells good. Tames my wavy hair-creating soft long natural waves. No crunch, clumps, or sticky feeling. No need for other products. Bonus

- the creator is a good person that gives back to the community. Highly recommend.
—Sam

Quote
Giacomo

If you can bottle up California, these products are what you get. The coconut scent and perfect texture have made these a staple of my hair care routine. My girlfriend has started using it too - I had to buy her her own!
—Giacomo

Quote
Jeff

Add authentic testimonials of your customers talking about your products or brand in their own words, so that future customers can identify with them and their needs. Testimonials provide social proof and build trust with customers. By reading about the positive experiences of other customers, potential customers are more likely to take the next step and to buy from you. What's more, customer testimonials are high-quality content that is relevant to your target audience, so they can help to boost your SEO.

Quote
Taylor

These are some of the best hair products I have ever used. First off I have very thick hair that gets wavy if not tamed and hard to keep in place without a really strong product. I like a matte non-greasy look on my hair with low shine for my normal day-to-day wear and this is EXACTLY what these products delivered for me.

Quote
Tyler

I really can't explain how great Days of Dirt is. I've tried so many products over the years but this one really hit a sweet spot. Ended up recommending it to my barber who stocked up on his own. 10/10 recommend.
—Max

Quote
Max

Hadn't heard of the brand before but decided to give a try and trust me, I was not disappointed.

Feels like something I would pay 2x as much for.

Jason and his team really seem to have cracked the code when it comes to hair care.
—Gabrielle

Quote
Gabrielle

This isn’t just for the dudes. I am a woman with medium length hair that is fine but thick, and it usually requires a flat iron after washing and drying, no matter what I do. And then it starts poofing up if there’s even a hint of humidity in the air. I’ve tried balms and oils, to middling success. This stuff is kind of a miracle. I’ve used it on wet hair and dry hair and it works both ways. It controls the poof without leaving my hair limp or pasty. It leaves my hair looking healthy and shiny. It also smells nice without being overwhelming. Everything is great and I don’t have to resort to tying my hair back to keep it under control.

Quote
Jessica
Ease & Style

Our Products Applies easily, hold all day and look great

Founder Formulated

Founder formulated & salon tested

Sustainable Packaging

We always try to keep it green in all our choices.

We Give Back

Proceeds go to get people of the streets and back on their feet

Your hair can change your life.