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Styling Paste
Styling Paste
Styling Paste
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Styling Paste
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Styling Paste
Styling Paste
Styling Paste
Styling Paste

Styling Paste

$37.00
Taxes and shipping calculated at checkout

Inspired by Jason Schneidman’s childhood at the beach, our Styling Paste provides an unbeatable texture that promotes volume and thickness, with a perfect balance of matte and shine.

Developed for his celebrity clientele over the course of a decade, California Born Styling Paste has become a staple of everyman’s hair care routine. Coming in a 2oz size, the paste’s nostalgic scent is an ode to the surf wax and suntan lotion from our days spent at the beach, all while eliminating frizz and making dull hair look alive again.

Packing uses 100% recycled ocean bound plastic. 

Proudly made in America.

Foundation: Part of the proceeds goes to help get people off the streets and break addictions to drugs and alcohol.
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Styling Paste
Styling Paste
Styling Paste
Styling Paste
Styling Paste
Styling Paste
Styling Paste
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Styling Paste

$37.00
Taxes and shipping calculated at checkout
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About the product

Description Plus

Inspired by Jason Schneidman’s childhood at the beach, our Styling Paste provides an unbeatable texture that promotes volume and thickness, with a perfect balance of matte and shine.

Developed for his celebrity clientele over the course of a decade, California Born Styling Paste has become a staple of everyman’s hair care routine. Coming in a 2oz size, the paste’s nostalgic scent is an ode to the surf wax and suntan lotion from our days spent at the beach, all while eliminating frizz and making dull hair look alive again.

Packing uses 100% recycled ocean bound plastic. 

Proudly made in America.

Foundation: Part of the proceeds goes to help get people off the streets and break addictions to drugs and alcohol.

 How to use Plus

1. Let your hair air dry
2. Apply a dime size amount into middle of your hand
3. Heat it up completely until there’s no clumps
4. Work it into the hair all over (not just in the front)

 Ingredients Plus

Water (Aqua), Cetearyl Alcohol, Petrolatum, Lanolin Wax, Lanolin, Steareth-20, Acrylates/Beheneth-25 Methacrylate Copolymer, VP/VA Copolymer, Propylene Glycol, Glycerin, Acrylates Copolymer, PEG-8 Beeswax, ^ Beeswax, Fragrance (Parfum), PVP, Phenoxyethanol, Aminomethyl Propanol, PEG-40 Hydrogenated Castor Oil, DMDM Hydantoin, PEG-45M, Propanediol, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Ozokerite Wax, Iodopropynyl Butylcarbamate, Camellia Sinensis (Green Tea) Leaf Extract, Ceteareth- 25, Jojoba Esters, Acacia Decurrens (Mimosa) Flower Wax, Helianthus Annuus (Sunflower) Seed Wax, Polyglycerin-3

Overall rating: 4.9809523 / 5 from 105 reviews.

AI Generated Review Summary

This styling paste offers a unique texture that enhances volume and thickness, balancing matte and shine. Its nostalgic scent and eco-friendly packaging make it a standout choice for those seeking to eliminate frizz and revitalize dull hair. The product's proceeds support a meaningful cause, adding value beyond its hair care benefits.

Summary topics

  • Volume and Thickness: 33%
  • Styling Paste Quality: 22%

Review topics: [].

Review highlights

  • "Love the texture, ability to style wet or dry hair." — Stephen L.
  • "…hair looks good using this product!" — Victor
  • "Allows the hair to look naturally textured." — Taylor K.

Reviews

As someone with thick, slightly

"As someone with thick, slightly wavy hair, it has been a challenge to find the right product for my hair to hold it back and style it without my hair looking like a hard shell. The Styling Paste from Califronia born has been a boon for my hair styling as not only does it hold my hair in place with just the right amount of give, it has a rather nice smell, is smooth to apply, styles my hair super well, and is also very easy to wash out. I have burned through about 5 tubs of the Paste this past year and each has been a treat to use."

— Jonathan Y. (5/5)

Love the smooth and non

"Love the smooth and non sticky texture ! Go to paste for longer Hair B"

— Elichai P. (5/5)

I got pretty long hair

"I got pretty long hair and it works pretty good. I mix it with another product and it really works well. . . I suggest you buy it and try it. Everyone's different."

— Robert C. (5/5)

Excellent Product / Paste

"This is the third hair paste I’ve used recently and it’s by far the best. Incredible balance between hold, shine, and feel."

— Chris F. (5/5)

Absolutely love these products. I

"Absolutely love these products. I also use the Days of Dirt and Surf Spray. Love them all."

— Chris M. (5/5)

Awesome hair products! They are

"Awesome hair products! They are the real deal!"

— James G. (5/5)

Love this product!! I get

"Love this product!! I get the hold, but without any crunch or my hair looking greasy!"

— Kyle M. (5/5)

I love Days of Dirt

"I love Days of Dirt and the Paste. The only products I use in my hair!"

— Brian P. (5/5)

One of the best styling

"One of the best styling pastes on the market. So many pastes are heavy and make your hair feel gross even after you wash it. This is the perfect consistency, washes out and really holds your style. Our customers love it!"

— Zoel F. (5/5)

best paste for me. Just

"best paste for me. Just the right about for thick strait hair"

— Matthew W. (5/5)

Q&A

What Sets Us Apart.

California Born started with a simple but powerful idea: to deliver effortless, all-natural California style without the hassle.

Ease & Style

Our Products Applies easily, hold all day and look great

Founder Formulated

Founder formulated & salon tested

Sustainable

We always try to keep it green in all our choices

We Give Back

Proceeds go to get people of the streets and back on their feet

Your hair can change your life.

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