California Born, a lifestyle committed to community


February 6, 2024

The Men's Groomer Transforms into "California Born," Embracing Inclusivity and Committing to Community Outreach

Venice, CA – February 6, 2024 – Leading grooming expert and influencer, The Men's Groomer, now known as @themensgroomer, is thrilled to announce its rebranding initiative to "California Born." This evolution is not only a celebration of the brand's Californian roots but also a bold statement on inclusivity and community engagement.

California Born has always believed in the power of inclusivity, recognizing that diversity is the essence of a vibrant community. As the brand evolves, inclusivity remains a cornerstone of its values. The new name signifies a commitment to embracing and celebrating all individuals, regardless of their background, gender, or identity.

Founder Jason Schneidman stated, "Inclusivity is at the heart of California Born. Our mission is to create a space where everyone feels seen, heard, and celebrated. The rebranding is a symbolic step towards reinforcing our dedication to fostering a diverse and welcoming community."

Beyond grooming and lifestyle content, California Born is passionate about making a positive impact in the community. The brand recognizes the challenges faced by individuals dealing with homelessness and addiction to drugs or alcohol. California Born remains committed to actively working in the community, collaborating with local organizations, and using its platform to raise awareness and support for those in need.

"We understand the importance of giving back and being socially responsible. California Born is more than just a grooming brand; it's a community that cares. We will continue to leverage our influence to address societal issues, particularly those affecting individuals struggling with homelessness and addiction," added Jason Schneidman.

Follow us on Instagram and other social media platforms to stay connected and be part of a community that values inclusivity, empathy, and positive change.

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